RETAIL INCUBATION PROGRAM
We know, and statistics prove, that women of color and particularly Black women are major spenders in the beauty industry, yet we are often treated as a marginal non-mainstream market. According to a 2018 Nielsen report: Black consumers spend $473 million in total hair care, $127 million grooming aids, and $465 million in skin care preparations and we spend a whopping $1.1 billion on beauty annually (not including weaves, extensions, independent beauty supply stores, e-commerce, or styling tools and appliances). As retail buyers, we understand the role retailers play as leaders and financial drivers in the beauty industry, and locations for black consumers to spend their dollars. Thus far the conversation around diversity in beauty brands has been limited to brands like Fenty, which as a “Black led brand” is extremely narrow and not reflective of the average Black owned brand experience. There are so many high quality, well tested brands started by and owned by Black women, and so many Black people who have longed served the beauty industry as celebrity makeup artists and hair stylists behind the scenes. Yet we remain underfunded and under resourced.
We want to ensure that Black and brown makers are represented throughout the supply chain, including distribution channels. We are using our knowledge as buyers to help other black and brown owned beauty brands start, scale and grow. Our Retail Incubation Program includes workshops and trainings about what buyers want; how to get retail ready; and improving marketing and branding. We believe with the proper education and mentoring, small beauty businesses can get the necessary tools they need to succeed and begin legacy building.
2020 is here and we are dedicated to sharing our expertise with the next wave of beauty entrepreneurs. Are you an emerging beauty entrepreneur or upcoming beauty brand that wants to get your products into new hands? The Brown Beauty Co-op has created a 4-Part Incubation Workshop Series to help emerging black and brown owned beauty brands learn about the business of retail. Reach your target demo, get your products featured in-store and get invaluable advice from industry professionals.
Part 2: The Brand Story
Are you an indie beauty brand currently doing direct to consumer sales looking to explore retail partnerships? From packaging, competition, to your retail pitch, this second session in our 4-part workshop series is for you.
Lunch and beverages will be provided as we take a deep dive into the retail industry's best practices for small brands.
Each attendee will receive a course outline and resource guide. In addition to a SPECIAL DISCOUNT off the pop-up fee for a future event at the Co-op! (Limited seats available)
REGISTRATION WILL OPEN SOON!
Part 3: The Product Story
Part 4: Supply Chain Management & Merchandising